“眼不见，心不念，生意难存。” 我们必须把产品和服务视为需要市场营销的品牌。即便你只是公司里的一名普通员工，也要把职场看作一个市场。 在这个市场里，你就是自己的产品。你要通过识别自身与他人的差异，并将这些差异加以推广，从而为自己打造一个独特的品牌。
“Out of sight, out of mind, out of business.” We have to think of products and services as brands to be marketed, even if you’re just an ordinary employee in your company, you have to look at the workplace as a marketplace. and In this market, your product is you. you create a brand for yourself by first identifying what distinguishes you from other people in the workplace and then marketing those distinctions as a brand.
绝望的主妇第十九期话题：市场营销（Marketing campaign）
Your company recently launched a detergent product, spotless scrub, as a BD Manager, you’ve been asked to give a mini-presentation to execute marking campaign, please discuss it with us based on the following topics：
1、Target market
2、Media selection
3、Channels of distribution
As far as I am concerned, marketing campaign is the most critical stage whenever a company launches its newly manufactured goods. As a BD Manager, there’re at least three elements we should take into consideration.
First and for most, in order to accurate protentional consumer base and increase the rate of conversion and market penetration / saturation, we have to implement market positioning strategy, analyze customer’s age group, social identity, consuming capability（并列句）, and their consumption preference propensity to consume. Only by studying the target market, can we be able to figure out a practical and effective plan to cater to the targeted audience. （倒装句）
Secondly, selecting the most appropriate media（分词短语做主语）is essential to increase visibility and generate customer base. In my opinion, the art of marketing is all about informing, persuading and reminding potential customers of your products（并列句）, the media is an indispensable part to convey your firm’s message and serve as a “bridge” to connect consumers and your company, the marketing strategy is depended on their demographic coverage, brand influence, end-user consumption preference（并列句）, etc. Moreover, cost-efficiency is an inevitable consideration when it comes to limited finical budget. So, there are huge amount of works need to be done during the process of selecting the best possible media. （There be 句型）
Thirdly, establishing a variety of distribution units and platforms （分词短语做主语）is another important aspect, seeing that（原因状语从句） product availability and on-time delivery plays an increasingly important role, so if you’re able to provide the customers with a wide range of options, it will definitely add up to the market success, because multiple channels make it convenient for the consumers to place an order and get it in time. （6123法则-Part01）
Apart from above mentioned aspects, designing an impressive advertising slogan and eye-catching promo （分词短语做主语）can led to significant disparity to the effectiveness of the marketing campaign.
